I have an amazing fact for you {!first_name}.  The Direct Marketing Association says that "Email marketing delivers a return investment of $43.62 for every dollar spent!" The best thing about email marketing is that is easy to do as long as you have a good email marketing service.

 So how do you use your email to turn it into a profit center? By staying in touch with existing customers and building your list is the best way to turn a profit with your emails. Email marketing is one of the most efficient and cost-effective ways to communicate with a large number of customers and prospects at one time. 

How many times does your subscriber or customer actually hear from you?  If you're only sending out one email or newsletter a month, then that's only 12 times a year.  You want to stay more current with them than that.  You should consider doing it at least once a week so you will be on your customers mind at least 48 times this year. 

You will develop a professional look and feel by using a professional email-marketing service. They will provide you with templates that you can plug in your logos, brands and colors.

I know from experience that professional services will provide you with advice and seminars on what to put into the emails, how to build your list, personalizing your emails and many more techniques to make them the most effective tool you can for your business.  You'll continually get your message across to prospective customers. This will increase your chances of converting them into actual customers.

These services will also provide you with tracking results to see who's opening your emails and the click through. This is how you start to examine your conversion rates.

Start building your lists, planning your email series campaigns, and building your relationships with your clients.

You will be able to create different campaigns with your email service like:

• Create your email newsletter.
• You can reach new customers in a more targeted manner with email marketing.
• You can network by offering your subscribers a chance to forward you email on to friends
• Sharing information to you keep your business relationships current
• Create campaigns to increase traffic to your website
• Branding your business across the  internet
• Provide sales & promotions to increase sales and profits

This is a nice little mini training exercise and if you follow the simple techniques, you will have an effective email that will generate and help you build your empire.